Hair at the Grove

I designed a complete brand identity for Hair at the Grove, that reflects a country resort style, appealing to an audience who appreciates the finer things in life, whilst also being drawn to the earthier aspects.

I used a colour palette inspired from nature, sparking a relaxed and grounded feeling.

I created textured business cards to reflect the texture in nature, with the combination of using a grounded colour palette, creating a luxurious look, whilst also reflecting Kylies vision.

The signage is simple, yet elegant and reflects all other elements, within the brand identity.

I created soft subtle leaf shapes, stemming through the font, mirroring the beautiful country view the salon has, whilst reflecting the relaxed feeling evoked within every touchpoint.

I created a soft brand launch with a content day, where I designed a series of reels and posts to elevate the new brand design and express the salon experience to Kylies target audience.

Creating a wholistic experience through every touch point, from the branding suite and colour palette, through to the stationary, signage, social media and the actual salon experience.