Hair at the Grove

I designed a complete brand identity for Hair at the Grove, that reflects a country resort style, appealing to an audience who appreciates the finer things in life, whilst also being drawn to the earthier aspects.

I used a colour palette inspired from nature, sparking a relaxed and grounded feeling.

I created textured business cards to reflect the texture in nature, with the combination of using a grounded colour palette, creating a luxurious look, whilst also reflecting Kylies vision.

The signage is simple, yet elegant and reflects all other elements, within the brand identity.

Crafting soft subtle leaf shapes, stemming through the font, mirroring the beautiful country view the salon has, whilst reflecting the relaxed feeling evoked within every touchpoint.

Finalised the project with a soft launch via a content day, where I designed a series of reels and posts to elevate the new brand design and express the salon experience.

Creating a wholistic experience through every touch point, from the branding suite and colour palette, through to the stationary, signage, social media and the salon experience.