NOURISH BY RENAE
The brief was to create an identity that elevated and expressed Nourish By Renae’s holistic approach to nutrition and fueling the body.
I modified a stunning serif font, with curvy features to reflect real fresh, wholesome foods, accompanied with a sans serif font, smaller in size for hierachy.
I used a fresh and grounded colour palette, to create an earthy and nurturing feel, to reflect Nourish By Renae’s values.
The whole brand identity was designed intentionally for the target demographic, crafting an illustration of a carrot with roots attached, designed to reflect wholesome foods straight from the earth.