BLUNT

This brand identity uses curvy touches within some of the letters to express femininity and embody the wavy and organic movement within hair, strategically contrasted with a blunt diagonal line, cutting the bottom of the logo off to reflect the brands name.

The colour palette was designed to make a lasting impression, its bright and fun to reflect the fun and light heart environment within the salon, whilst using warm tones to mirror the welcoming feel within every touchpoint. A passion project for a modern hair salon.